After years of development, in the fields of acoustics, optics, microelectronics and other fields, around the development of hardware and software algorithms, GoerTek has planned to invest in new projects in Nanning.
Yesterday evening, Goertek issued a statement on signing a strategic cooperation framework agreement with the Nanning Municipal People's Government. After full negotiation between the two parties, it is planned to invest in construction projects with its own funds or self-raised funds in the high-tech zone of Nanning. Processing and production of smart headphones, smart speakers, drones and other products.
The announcement shows that the total investment of the project in the early stage is 1 billion yuan, and the two parties in the later stage of the investment will determine it separately.
Goertech stated that in order to accelerate the company's industrial layout and seize the development opportunities of important national “Belt and Road” strategic node cities, the company intends to sign the Strategic Cooperation Framework Agreement with the People's Government of Nanning.
In the announcement, according to the main content of the strategic cooperation framework agreement, Nanning vigorously developed strategic emerging industries such as high-end equipment manufacturing, electronic information and biomedicine, and accelerated the realization of the development goals of the entire electronic information industry chain focusing on smart terminals.
Goertek is a national key technology company, a global leader in virtual reality and intelligent hardware.It is mainly engaged in the research and development of virtual reality, augmented reality, smart wearable, smart headphones and audio products, and precision components such as micro-electroacoustics, photoelectricity, and sensors. And manufacturing, serving global industry leaders.
The company's independent design and manufacturing from upstream precision components and modules to downstream intelligent hardware, from molds, injection molding, surface treatment to high-precision automatic lines, has created a highly integrated platform for precision processing and intelligent manufacturing in the value chain. With sound and optoelectronics as the main technical direction, it provides systematic overall solutions by integrating cross-domain technologies.
In the announcement, GoerTek also explained the general situation of the project.
It is understood that Goertek plans to set up a subsidiary in Nanning as the project's implementation entity. The total investment of the initial project is 1 billion yuan, of which 520 million yuan is fixed asset investment, which is used for the processing and production of smart headphones, smart speakers, drones and other products. ; Both parties to the investment later agree separately.
The Nanning Municipal People's Government will provide support in project construction, enterprise development, industrial support, R & D innovation, and talent introduction in accordance with relevant policies to provide convenient conditions for the implementation of the entire project.
To a certain extent, the signing of this agreement will speed up the construction and production of production bases, actively expand the investment and construction of the upstream and downstream industrial chain of the electronic information industry, and contribute to the goal of achieving Nanning's development into a full-scale electronic information industry chain focusing on smart terminals. power.
Intelligent hardware products are an important strategic direction
According to the announcement issued by Goertech, the company's large investment projects in Nanning belong to the field of intelligent hardware products.
In fact, in the financial report for the first half of this year, GoerTek disclosed in the announcement that it actively expanded in the field of intelligent hardware products, relying on the company's acoustic advantages to rapidly develop AI intelligent interactive product businesses such as smart headphones and smart speakers.
It is worth mentioning that, in the above-mentioned field of intelligent hardware products, GoerTek has also made great breakthroughs. When inquiring about the announcement of GoerTek, the author found that the director of GoerTek had stated at the performance briefing that smart speakers are an important strategic product direction of the company. From the speaker unit to the algorithm to the entire machine manufacturing, the company has a deep layout. , And has begun to deliver in batches for domestic and foreign customers.
In addition, in June this year, GoerTek also stated on the interactive platform that Google and Amazon are important strategic customers of the company, and the company has cooperated well with a variety of intelligent hardware, including smart speakers that are getting hotter in the market recently.
In fact, in addition to the field of smart speakers, GoerTek has also achieved a breakthrough in the field of smart headphones. In July of this year, GoerTek stated on the interactive platform that the company has not participated in Tmall Genie for the time being, but the company has cooperated with domestic Internet giants on smart audio, including smart wireless headset business.
In addition, GoerTek helped OPPO launch a cooperation model of find x mobile phones and a new generation of wireless earphones OPPO-free. GoerTek has stated that the company participated in related design R & D and manufacturing, which is an ODM cooperation form.
In recent years, with the continuous development of science and technology, drones not only provide more possibilities for solving industry problems, but also for the convenience of people's daily lives, and GoerTek has also targeted this market.
It is understood that the drone business is one of the important parts of GoerTek's intelligent industrial ecology. In 2016, the Group established Goertek Robotics Co., Ltd. in Shanghai to engage in the development and sales of drones and robots.
In recent years, Goertech has continued to invest in the research and development of drones, actively explored the field of education drones and industrial / industrial application drones, established the education drone brand "Little Bird Feifei", and successfully developed Birdie Feifei Drone Maker Lab. So far, more than 100 primary and secondary schools across the country have used drones developed and manufactured by GoerTek for drone education.
In general, the signing of this agreement is conducive to accelerating the strategic layout of GoerTek in the southwestern region, and it will help the company to further leverage its advantages in related fields in technology, markets, talents, and operations to lay a solid foundation for its long-term development.