British brand evaluation agency Brand Finance released the "Top 50 most valuable Dutch brands 2017" ranking (Top 50 most valuable Dutch brands 2017). The total value of the top 50 brands is 111.7 billion euros. The AkzoNobel brand ranks 13th with a value of 1.767 billion euros, and the DSM brand ranks 25th with a value of 844 million euros.
It is understood that Brand Finance's brand valuation method uses the "Royalty Relief" method. This method involves estimating the sales that are expected to be attributed to the brand and calculating the royalty rate for using the brand, which is the cost that the brand owner must pay to use the brand—assuming the brand owner no longer owns the brand. The brand value figures in the rankings are the potential value of a brand as an asset transfer. A company may own multiple brands, and corporate value is the sum of the value of all its brand-related assets and revenue streams.
The annual report shows that AkzoNobel achieved sales of 9.612 billion euros (approximately $ 11.5 billion) in 2017, an increase of 2% year-on-year; operating profit of 825 million euros, a decrease of 11% year-on-year; net profit of 832 million euros, a year-on-year decrease 18%. (Note: All data used are AkzoNobel's special chemical business as a discontinued business, that is, pure paint business data)
From the sales performance of AkzoNobel's high-performance segment in 2017, it can be found that marine and protective coatings account for 22% and 1.299 billion euros; automotive and specialty coatings account for 27% and 1.551 billion euros; industrial and powder coatings account for 51 %, € 2.974 billion. It can be found that AkzoNobel's business sales segment of industrial and powder coatings accounts for the majority.
"Our target for development in 2020 is 15 billion euros (approximately $ 17.6 billion); the return on investment has increased from 18% in 2017 to more than 25%." AkzoNobel Chief Operating Officer Julode Said in an interview with the media.
DSM serves end markets such as food and health products, personal care, feed, medical equipment, automotive, coatings and paints, electrical and electronics, life protection, alternative energy and bio-based materials, providing sustainable solutions worldwide , Promote nutrition, enhance and ensure product efficacy, improve product performance.
According to the annual report, DSM achieved sales of US $ 8.632 billion in 2017, an increase of 9% year-on-year; adjusted EBITDA was US $ 1.445 billion, an increase of 15% year-on-year; net profit was US $ 1.781 billion, an increase of 64.68% year-on-year. Adjusted net profit was US $ 706 million, an increase of 36% year-on-year.
DSM expects that the full year 2018 performance will be higher than the 2018 strategically set target. The adjusted EBITDA growth rate will increase from a high single digit to double digits, while the ROCE growth rate will exceed 100 basis points.