October 29, 2020—The Dow Company (NYSE: DOW) today announced that the world-renowned Korean cosmetics group Amorepacific has selected Dow’s INNATE™ TF biaxially oriented polyethylene resin (TF-BOPE) ) As the material of its new recyclable packaging. With excellent performance, excellent shelf display, reduced material consumption and sustainability, INNATE™ TF resin has realized the commercial application of sustainable packaging, helping brands such as Amorepacific to adopt fully recyclable packaging . This cooperation further advances Dow's latest sustainability indicators: By 2035, the company's products used in packaging will be 100% reusable or recyclable.
With the cooperation of Dow, Amorepacific and Flair Flexible Packaging, the high-end cosmetics brand Sulwhasoo, the cleansing skin care brand Prima and the skin cosmetics brand illiyoo under the Amorepacific Group will use a full PE structure Of recyclable stand-up pouches to pack liquid products. Dow’s INNATE™ TF resin was chosen because of its many performance advantages, including its excellent toughness, excellent appearance, strong puncture resistance, high-efficiency production, and complete recycling in existing recycling streams. The stand-up pouch is designed and manufactured by Flair Flexible Packaging.
"We are honored to cooperate with Amorepacific Group, a leading brand in the cosmetics industry, to redefine the infinite possibilities of packaging. Cooperation is the key to promoting a circular plastic economy. Therefore, all participants in the value chain should take action to eliminate plastic waste And work together for sustainable development,” said Bambang Candra, vice president of Asia-Pacific Business of Dow’s Packaging and Specialty Plastics Business Unit. “As one of the leading suppliers of material science solutions, Dow’s Responsibilities are to support local regulatory agencies and brand owners in fulfilling their sustainability commitments. South Korea has formulated a number of policies to promote the development of a zero-waste society, such as the "resource recycling performance management plan" that encourages manufacturers to improve product recyclability. These all-PE packaging can meet the country’s demand for plastic packaging that can be fully recycled and promote the development of a circular economy."
"Brands such as ours play a vital role in the recyclability of packaging, so we need to choose packaging materials carefully. In addition, we are stepping up the introduction of highly innovative and sustainable packaging materials to meet the increasing focus on The needs of environmentally friendly consumers," said Yu Minho, Packaging Manager of Amorepacific Group, "Our goal is to achieve a reduction of 700 tons of plastic consumption by 2022 through strategic cooperation, such as the use of Dow’s outstanding solutions. We are Its three major brands, illiyoon, primer and Sulwhasoo, chose INNATE™ TF resin because of its unique recyclability, strong performance and excellent appearance."
"We work closely with our customers, not only to provide them with packaging solutions, but also to help them shape and promote their brand image. The cooperation with Dow and Amorepacific Group strengthens the three brands’ commitment to sustainable development. We are very We are proud to use our design and development capabilities to help the three major brands realize their vision of a waste-free environment in Korea,” said Hanil Lee, Senior Technical Vice President of Flair Flexible Packaging. "The stand-up pouch has many features such as functionality, shelf display, and complete recyclability. With the advantages of Dow INNATE™ TF resin, we can develop a packaging solution that supports the circular economy, allowing recyclers to By recycling useful packaging materials, consumers can also recycle more."
Dow recently released innovative and revolutionary INNATE™ TF biaxially oriented polyethylene resin (TF-BOPE) and application cases in various value chains. The resin has unique physical properties that can realize material substitution, eliminate film layers and/or thinner, thereby reducing overall packaging materials. Because of its ability to provide lighter, stronger and more durable packaging films for a variety of applications, it has become the preferred material for brand owners. In addition, INNATE™ TF resin also has many advantages, including higher mechanical properties and material rigidity, better optical and printing properties, so as to meet the various needs of the packaging value chain.
INNATE™ TF resin is recognized as a "tailored for recyclability" solution, which enables more plastic packaging to be recycled without being discarded in the environment or landfilled. As most companies focus their sustainability plans on improving the recyclability of packaging, Dow’s TF-BOPE allows brands to cover the product design cycle with recyclable technology, so that they can create content in the entire life cycle Packaging on demand.
Compared with traditional polyethylene products, INNATE™ biaxially oriented polyethylene resin (TF-BOPE), due to its unique molecular structure, provides excellent physical properties and complete recyclability, making it suitable for processors, brands and retailers Provides innovative packaging solutions.