The global most powerful information hub of high performance & advanced materials, innovative technologies

to market your brand and access to the global demand and supply markets

China Automotive Parts & Components Manufacturer: BHAP Company and Hella Group Signed Strategic Cooperation Agreement in the Aftermarket

On November 25, Hainachuan Company and the Hella Group signed a strategic cooperation agreement, which will integrate advantageous resources, continue to deepen cooperation, and jointly develop the automotive aftermarket market to achieve win-win development. Member of the Standing Committee and Deputy General Manager of the Party Committee of BAIC Group, Secretary of the Party Committee of Hainachuan Company, Cai Suping, Chairman of Hainachuan Company, Chen Bao, Vice President Xie Wanjun, Chen Geng, Andras Iorincz, Vice President of Global Aftersales Business of Haila, and General Manager of Asia Pacific Manager Alexis Rolland and Deputy General Manager Wang Hui of Hella Trading (Shanghai) attended the event.

2511151177.jpg

With the continuous and rapid growth of China's auto market in recent years, the continuous increase in car ownership and the increase in average vehicle age, the automotive industry has moved to the historical moment of profit "shifting backwards". The professional, standardized, and systematic aftermarket The industrial chain is taking shape.

The Hella Group has Europe's largest auto parts, accessories, diagnostics and services trading organization, with 7,000 R & D personnel, and has become an innovation leader in the industry. Hainachuan Company is China's third largest auto parts group, providing over 40 OEMs worldwide with product support services covering five major systems including interior and exterior trim, electronics and electrical, chassis, power, and body. The strong combination of Hainachuan and Hella Group in the automotive aftermarket has far-reaching significance and broad prospects. In the next step, the two parties will work together to seize market opportunities, expand the scope of cooperation, realize deepening service content and model innovation and upgrade, and vigorously expand China and the world Market, seeking new and greater growth points.

Hainachuan has maintained good cooperation with the Hella Group for many years, and has achieved fruitful results in the fields of automotive lights and automotive electronics. During the 2019 Shanghai Auto Show, Hainachuan joined hands with Haila and Funeng to deepen cooperation on the research and development of new energy vehicle power battery management systems. Today, the two parties have made new progress in win-win development in the automotive aftermarket.

With a global perspective and Hainachuan's mind, Hainachuan takes the customer as the center, the product as the carrier, the technology as the leader, and the capital as the bond. Together with global vehicle customers, parts and industry chain partners, we will jointly create a comprehensive, innovative, and open With high-efficiency and high-value resource integration models and platforms, using first-class products and technologies to "achieve every good car and serve beautiful trips", and move towards becoming a "systematic solution provider for automotive core components with global influence" The vision goes forward.

Please check the message before sending