On June 17, 2020, Chinese high-precision dedicated film manufacturer ZJKY Materials Technology Group announced a joint brand partnership with Lubrizol Specialty Polymers. Through this cooperation, ZJKY will use and promote Lubrizol's "Made With ESTANE® TPU" brand trademark in the packaging and promotion of its SMM301 film products using ESTANE® TPU as a raw material.
Through cooperation with Lubrizol, ZJKY will further enhance its capabilities in new product development, marketing and customer service, so as to better combine Lubrizol's trusted ESTANE® series TPU materials with ZJKY's professional Processing technology and upstream and downstream industrial cooperation provide customers with more high-quality paint surface protection film (PPF) products.
ZJKY, as a leading film production enterprise in China, has been committed to the research, development, production and sales of high-performance functional films. Mr. Li Feng, General Manager of ZJKY, said, "We are honored to have reached a brand cooperation with Lubrizol. Based on Lubrizol's leading material science and innovation capabilities, we will give full play to the technical production advantages of ZJKY automotive paint protection film for the industry Provide more excellent application solutions with customers and work together to promote the development and progress of domestic automotive protective films."
Peter Kirk, Lubrizol’s global market manager for specialty polymer surface protection applications, said, "The purpose of Lubrizol’s global co-branding network is to better protect the paint surface by distinguishing films produced using ESTANE® TPU as raw materials from other products. (PPF) Manufacturers and brands provide high-quality solutions."
"As the first company to commercialize TPU, Lubrizol has more than 30 years of professional experience in the application of paint protection films (PPF) and has become a market leader with its stable performance," Lubrizol Special Polymers Ms. Cai Jie, Senior Business Director of Asia Pacific, said, "We are very pleased that ZJKY has become one of our important partners in China, and will continue to provide reliable and high-quality products for the paint protection film industry. This is Lubrizol Commitment and mission."