In the past ten years, the global consumer electronics market has experienced rapid blowout development. The development and popularity of mobile Internet technology has completely changed consumer demand for portable consumer electronics products, and has also created Apple, Samsung, Lenovo, Huawei, ZTE, and HP. Waiting for a series of well-known brands has led to the rapid rise of a huge industry chain.
For a long time, 3C consumer electronics products have high requirements on performance and appearance, which is closely related to the coatings they use. The quality of the surface coating process has become one of the important indicators determining the grade of consumer electronics products.
SONGJING New Materials Co., Ltd. has become an indispensable member of this wave by virtue of its advantages in the field of consumer electronics coatings.
The 2018 (4th) China Good Materials Selection Campaign initiated by New Materials Online® is in full swing. SONGJING New Materials Co., Ltd. has participated in the selection of the most influential new material companies this time. For this reason, New Materials Online® In 2016, I published an article interviewing the company's vice president Dr. Yang Bo and marketing director Mr. Wu Song for everyone to learn more about this company.
Focus on subdivided fields for ten years, innovation is a consistent business card
The time shifted back to April 2015. The world-renowned American company A officially authorized MSONGJING New Materials Co., Ltd. (hereinafter referred to as "SONGJINGNew Materials") as the "main development supplier", and Matsui became the sole supplier of touch coatings for its smart wearable products. Business.
Dr. Yang Bo, Vice President of SONGJING New Materials Co., Ltd. and Mr. Wu Song, Marketing Director
"For most coatings giants such as AkzoNobel, PPG, etc., consumer electronics coatings are just a small niche for them, and MSONGJING New Materials is fully dedicated to the consumer electronics field, investing a lot of energy and resources. "Wu Song, director of SONGJING New Materials Marketing, said that it is because of his focus that SONGJING New Materials is relatively more professional in the field of consumer electronics coatings and can become a leading player in the market segment.
In the new coatings industry, SONGJING New Materials has taken advantage of the times to become a subdivision leader in the field of UV coatings (ultraviolet curing coatings). Its research and development capabilities and innovation capabilities have surpassed the international level in the electronics coatings market and become the industry's "invisible champion".
Dr. Yang Bo, Vice President of SONGJING New Materials, said in an exclusive interview with New Materials Online, "Very innovative and unique products such as water-based coatings, silicon coatings, and 3D photosensitive inks continue to allow Matsui to build brand influence in the industry and gradually open the global market. ".
Production scene of SONGJING New Material Co., Ltd.
"The company's investment in research and development accounts for more than 10% of annual sales every year, and innovation has been its core competitiveness since the beginning of development." Yang Bo told New Materials Online. In June 2015, the topic was contagious. Tesla Motors has authorized Matsui New Materials to become its qualified supplier. SONGJING provided paints for its parts, logos and welcome bars.
The industry generally believes that this is a big step for Matsui New Materials to enter the automotive field.
Just like the successful entry of UV coatings for wood flooring into the field of UV coatings for electronic products in 2006, Matsui New Materials has firmly grasped the booming development trend of smartphones in the past 10 years, using the company's core competitiveness, the same tactics, Full strength, weak attacking enemy. Sharpened the blade with technology research and development, and successfully achieved strategic layout through marketing, expanding from the field of consumer electronics to the field of automotive electronics.
Keep up with industry development trends
Under the background that the society and ordinary consumers are paying more and more attention to the environmental protection performance of coating products, the domestic coating industry is facing drastic changes. "Water in and oil out" has become the main tone of the entire coating industry. The development of waterborne coating industry will be the main development direction. At present, the market share of China's water-based coatings accounts for only 39% of the entire coatings industry, which is far lower than the 60% or more of developed markets in Europe and the United States.
"SONGJING New Materials is very optimistic about the future development opportunities of domestic water-based coatings." Yang Bo admitted that at present, from the central government to local governments in various provinces and cities, environmental protection is highly valued. Both upstream raw material suppliers and downstream customers are feeling pressure. Matsui New Materials is also under pressure. Water-based coatings have long been included in the company's strategic development goals.
Wu Song added, "3C products have high performance requirements for traditional water-based coatings, and relatively have certain technical bottlenecks. However, SONGJING New Materials has deployed water-based coatings R & D three years ago and has entered mass production. The performance can fully reach customers. Claim."
In addition to water-based coatings, the combination of metal and plastic fuselage has become a major development trend in the field of consumer electronics in recent years due to the improvement of the poor signal of the all-metal fuselage. NMT and LDS and other metal and plastic bonding processes have also been mentioned. Take new heights. Regarding the new trends in the consumer electronics industry, Yang Bo said: "MSONGJING New Materials launched an anodizing-resistant coating in a timely manner in response to the market. It is applied to the imitation anodizing coating coating of NMT materials in the middle frame, which is resistant to anodizing processes. The product has high leveling. And the characteristics of PU coating with anodizing effect, can also provide non-anodic special effects such as white and piano black.
At the same time, it also launched a low-cost solution for plastic imitation metal anodizing coating (also known as secondary laser carving PVD coating), which opened up a new era of PVD technology and has been gradually applied by domestic and foreign terminal brands, which will achieve NCVM coatings in the consumer category. The second spring in electronics. "
Talking about the company's future development, Yang Bo seemed confident. "This year is the tenth year of the company's establishment. Continuous product innovation coupled with excellent service has enabled Matsui New Materials to lead the development of the consumer electronics coatings industry and become a world-renowned brand." Dr. Yang Bo said that the company's current strategic layout has entered the electric industry. In the field of vehicles, citing the experience in the 3C field, differentiated products are the company's core competitiveness. Electric vehicles represent the future of the automotive industry. When five years and ten years later, electric vehicles will disrupt traditional industries in terms of performance and future proportion. Matsui will make progress with the times.