SZHC Optoelectronics Technology Group was established in 2004 and has accumulated more than 16 years of experience in the field of micro-nano optics and precision key switches. It is the world's leading backlight module leader. The company's main business includes light guide structural parts and components, precision key switch structural parts and components, and its products are mainly used in consumer electronics terminals such as notebook computers, mobile phones, and wearable devices.
SZHC is the global leader in light guide structural parts for notebook computers, and its core product indicators have reached the international advanced level. The technical barriers of optical devices are relatively high, and experience is the most important factor. The design of optical microstructure involves multiple performance parameters, including the maximum use of light sources, the brightness and uniformity of products. Performance indicators are mainly determined by the design capabilities of the enterprise and require long-term technology accumulation. The development of micro-nano imprinting molds requires mature technology of micro-nano original plate production, original electroforming, and complete set of micro-nano imprinting equipment. Therefore, technical barriers come from design capabilities and process experience.
SZHC has been deeply involved in the industry for many years and has a wealth of experience and an excellent core technical team. At present, the company's micro/nano imprint mold development yield rate can reach more than 95%, and it is one of the few companies in the industry that can independently develop and produce molds. In addition, the company has automated manufacturing processes that can efficiently meet the needs of a variety of customized orders.
With its technological advantages, SZHC has gradually replaced similar foreign products and successfully entered the international advanced optical device supply chain system. At present, SZHC has obtained the qualified supplier certification of the world-renowned notebook keyboard manufacturers such as Chicony Electronics, Darfon Electronics, Lite-On Technology, Jingyuan Computer, etc., and is finally applied to global mainstream notebook computer brands such as Lenovo, HP, Dell, and Asus. in. In addition, the company has achieved breakthroughs for customers such as Huawei, OPPO, VIVO, Nokia, Xiaomi, and ZTE.
At present, the company has built a high customer barrier. As important components, light guide structure parts and precision key switch structures have high barriers to customer certification. Downstream customers need to conduct a comprehensive assessment of the supplier's quality system, design and new product introduction, supplier quality control, process management, warehousing and transportation management and after-sales service. The overall review process is complex and the certification cycle is long, but once certification is obtained, downstream customers will reach a relatively stable business relationship with the company.
SZHC has leading technological advantages and opportunities to grow together with excellent partners. This is the source of SZHC's core competitiveness. In 2019, SZHC backlight module shipments accounted for 9% of global notebook computer keyboard shipments, ranking among the best in the global market.
The global light guide structural parts and components, precision key switch structural parts and components market is still dominated by Japan and Taiwan. SZHC breaks through the encirclement of Taiwan and Japanese manufacturers in the field of optical device segmentation, and gradually realizes domestic substitution.
In the field of light guide structural parts and components, SZHC broke the monopoly of Taiwanese companies as early as 2016. The microstructure forming process of light guide structural parts and components is mainly divided into types such as hot pressing, printing, planar molding, and injection molding. The traditional ink printing process is relatively backward and has obvious shortcomings, but it is still the mainstream process in the industry. This is mainly because Taiwan-funded notebook computer keyboard factories have locked up their direct or invested suppliers, thus forming a closed supply chain, which is difficult for other competitors to break through.
In this context, SZHC continues to expand the downstream applications of the light guide film industry chain and successfully developed a notebook computer keyboard backlight module based on the new hot embossing process. The micro-nano thermal embossing process has the characteristics of less pollution, low cost, high efficiency, and large single processing range, which is in line with the development trend of keyboard backlighting. SZHC has effectively improved and upgraded the traditional technology, and has gradually gained the recognition of mainstream notebook computer keyboard manufacturers in the world, breaking through the monopoly of the supply chain of Taiwanese companies.
In 2016, SZHC officially introduced the supply chain system of world-renowned laptop keyboard manufacturers such as Chicony Electronics, Lite-On Technology, Darfon Electronics, Jingyuan Computer, etc., and became one of the few domestic enterprises that can simultaneously supply laptop keyboard backlight modules to such manufacturers. One. In 2019, SZHC backlight module shipments accounted for 9% of global notebook computer keyboard shipments, and the market share is still expanding.
In the field of precision key switch structural parts and components, Japanese companies rely on technological advantages to achieve a monopoly on the market. Due to the wider application scenarios, consumer electronics have put forward higher requirements for the size, weight, and waterproof and dust-proof performance of the keys, which makes the technical difficulty of the precision manufacturing process upgrade and the technical barriers high. For a long time, the production technology of ultra-small waterproof tact switches has been in the hands of Japanese companies Matsushita Electric, Alps, and Citizen. In 2017, SZHC successfully developed and produced ultra-small waterproof tact switches, breaking through technical barriers and realizing the import substitution of domestic related products.
Mainland China started late in the fields of light guide structural parts and components, and precision key switch structural parts and components. From the current point of view, although the number of production enterprises has increased in recent years, there is still a certain gap with the international advanced level, so the domestic substitution process is far from complete. SZHC has obvious first-mover advantages, and there is more room for market share to rise.