Recently, the invisible champion of China's smart audio SoC chip and AIoT chip, SHHX Electronic Technology Group successfully listed on the Shanghai Stock Exchange and the market value exceeded 50 billion RMB.
Since the establishment of SHHX to the present, the development strategy of SHHX is different from most other chip technology companies in China. SHHX's vision from the beginning was to be a world-class chip company.
SHHX has successfully entered the capital market only 8 years after its establishment. SHHX has become a dark horse in China's chip industry. After only 3 years of establishment, it has turned losses into profits, and its net profit has exceeded 60 million in 5 years. Especially this year, from January to September 2020, the company achieved operating income of 869 million yuan, a year-on-year increase of 40.41%; net profit of 217 million yuan.
"A really good chip company should be able to achieve a perfect combination of market and engineering." Behind the rise of SHHX is not only its continuous technological innovation, but more importantly, it seizes market opportunities.
With the release of the first generation of AirPods by Apple, the prelude to a new round of technological innovation in the field of earphones has kicked off, which has just become a perfect entry point for SHHX to enter the AIoT industry. SHHX's current main business is the R&D, design and sales of smart audio SoC chips. Its products are widely used in smart Bluetooth headsets, Type-C headsets, smart speakers and other low-power smart audio terminals.
The most noteworthy of these is the series of smart Bluetooth audio chips developed by SHHX in 2018, enabling SHHX to successfully enter the high-end TWS headset market, directly cooperating with international chip leaders such as Qualcomm and MediaTek, as well as Chinese chip leaders such as HiSilicon Standing on the same arena. It is understood that this chip adopts 28nm advanced manufacturing process, which not only has low cost and small space, but also has much lower power consumption than other chip giants' products.
"The entire IoT industry is undergoing tremendous changes, and brands are becoming more and more concentrated. These brands have very simple requirements for suppliers-cost, performance and service. Especially performance and service are being increased by leading brand manufacturers It's more and more important." SHHX CTO Li Xiaojun analyzed.
With leading technology and excellent performance, SHHX products are not only adopted by world-renowned mobile phone brands such as Samsung, Huawei, OPPO, Xiaomi, etc., but also by professional audio manufacturers such as Harman, SONY, Skullcandy, etc.
For SHHX, gaining a foothold in the headset industry is just the beginning. With the explosion of the smart Internet of Things, there are more and more scenarios for smart voice interaction (such as smart wearables, smart homes, etc.). Devices such as lighting, door locks, air conditioners, refrigerators, and car mounts are rapidly becoming voiced. More and more consumers require terminal devices to have intelligent voice interaction capabilities. The key behind all this is intelligent voice interaction, which is still inseparable from intelligent audio chips. For SHHX, this will be a huge market.
Especially the smart speaker, which is considered to be the most indispensable in the smart home system, has attracted many Internet giants at home and abroad. But what is less known is that SHHX's chips have widely supported the intelligent voice assistants of mainstream manufacturers such as Google, Baidu, Ali, Samsung, Huawei, Xiaomi, etc., and it has become the "invisible champion of AIoT chips."