As the component supplier of the first echelon of the automotive interior and exterior industry, Noble Car will be unveiled at the 2019 Frankfurt International Auto Show held at the Frankfurt International Convention Center in Germany from September 10th to 22nd, 2019. Nuobo Motors presented a series of future-oriented innovations and solutions in the fields of electrification, intelligence, networking, and sharing at this exhibition.
Noble Automotive is a mature and young company. "Mature" means that Noble Automotive has been deeply involved in the field of parts and components for 25 years, has accumulated deep cultural heritage, has independent product research and development, production system and scientific strategic layout planning. "Young" means that Noble Automotive was established on June 13, 2018 and is one of the four independent component groups under the Great Wall Motor Group. It integrates the original Great Wall Motor interior and exterior modules and rubber modules into an independent operating company. In 2018, we started to take the road of comprehensive marketization.
Nuobo has a rich product line in China's automotive sector, and its production layout radiates three major economic zones
Nuobo's automotive product line is rich, and its products cover three major system components: seat, interior, exterior, rubber, and aluminum. Headquartered in Baoding, Hebei Province, China, it has 4 production bases, 4 R & D bases, 9 subsidiaries, and more than 10,000 employees. In the next 3 years, Nuobo Automobile will invest in 4 more production bases and 1 R & D center. After the completion of the new base, it will reach a capacity of 2.22 million years. With 8 production bases and 5 R & D areas, Noble Automotive's production layout will radiate the three major economic belts of South China, East China and North China. In 2018, sales revenue reached 2 billion U.S. dollars, with a compound annual growth rate of more than 16%. Noble Automotive already has considerable competitiveness in the field of parts and components.
Noble pioneered the "iNest" and "NFT" technology concepts, in-depth interpretation of new smart mobility skills
Noble Automotive has established a multinational R & D team of more than 1,600 people in car seats, interior and exterior trims, seals and shock absorption systems, and can carry out more than 400 professional tests. Currently, it has established three research and development centers in China and a Yokohama technical research center in Japan. Invest 150 million yuan around Shanghai to build a large test center. At present, the electrification, intelligence, networking, sharing, lightweight, and environmental protection have become the development trends of the industry. In this era of rapid development of information technology, automobile lightweight and intelligent attention has become increasingly prominent.
● "iNest" Smart Seat Technology
Under the general trend of safety, greenness and interconnection, traditional seat technology can no longer support complex market requirements. With its innovative space, comfort, health and safety technology and technical expertise in seat system integration, Noble Automotive has creatively Proposed iNest smart seat technology architecture and solutions, focusing on improving user experience in terms of safety, comfort and happiness.
Foresight Technology, Noble Automotive
At the Frankfurt Motor Show, while showing traditional mature technology, Noble will also present customers with iNest smart seat technology-2019 core user experience technology, laying a solid foundation for sharing the good with global customers.
● "NFT" non-metal lightweight technology
European Parliament carbon dioxide emission target: By 2020, the average carbon dioxide emission level of European cars will be reduced from the current 132.2 g / km to less than 95 g / km, and the target for 2025 is given, with a minimum of 68 g / km. Vehicle lightweighting is an effective measure to achieve vehicle energy saving and emission reduction: for every 10% weight reduction of the entire vehicle, the carbon emissions of fuel vehicles will be reduced by about 10%, and energy consumption will also be reduced by 5-8%; electric vehicle power consumption will be reduced by 4% -5%. Automobile non-metal products account for about 10% of the vehicle's own weight, which is of great significance to the weight reduction of the vehicle.
Foresight Technology, Noble Automotive
In order to realize the lightweighting of automotive interior and exterior products, Noble Automotive's non-metallic lightweight NFT technical team has developed the NFT technology system through years of technological research and development in materials, processes, and product structure. It has innovatively established basic NFT technology systems in basic materials such as thermoplastic materials, thermoset materials, and rubber materials Based on material technology, through formula research and innovation and process assistance, the best combination of product performance and light weight is achieved. 8% -30% of different gradient light weight effects can meet the customer's differentiated needs.
Noble operating excellence system "NBES", a century-old foundation
Noble Automotive constantly innovates and explores operational plans, creating a unique NBES operating system. Wang Yuanli, President of Nuobo Motors, said: "In the future, we will continue to improve Nuobo's excellent operating system. Adhering to the proactive, simple, speedy, and communicative action policy, we will build on the foundation of employee motivation, full participation, and talent training. A healthy development ecosystem of sincere cooperation; continuous and deep improvement in five aspects of strategic leadership, research and development, intelligent manufacturing, project management, and brand management, forming a pillar and synergy that supports the future development of the company, and leading the company to achieve customer Satisfied with service, shareholders are satisfied with business results, employees are satisfied with working environment, and society is satisfied with the enterprise. We will face market competition with a more open mind, continue to embrace all rivers, attract all types of talents worldwide, use global resources, and take the path of international development . "
Noble expands new markets for export and establishes global service system
Diversified and international routes have also become an important development path for Noble Automotive. At present, Nuobo Automobile has conducted business exchanges and cooperation with mainstream domestic and foreign enterprises, and has obtained some enterprise business orders. At the same time, it is also strengthening in-depth cooperation with the same industry in terms of lightweighting, intelligence, and the Internet to achieve technological innovation and coordinated development. New formats. In terms of internationalization, we will spare no effort to enter more independent brand, joint venture brand and foreign auto brand supplier systems. Facing global business competition, Noble Automotive accelerated its business deployment in overseas markets, formulated a "three-step strategy for the European market", set up R & D, engineering, and marketing service teams in Europe, relying on overseas factories, and acquired overseas factories through joint venture mergers and acquisitions to transform overseas Business model, carry out overseas market promotion and after-sales service.
In combination with market promotion needs, Noble Automotive will continue to accelerate overseas service planning from the dimensions of factory operation and delivery, quality management, after-sales and customer relationship maintenance, build overseas service systems, open up domestic information communication channels, and create a service-based "team marketing" structure. Model to meet the needs of diversified customer service.
Noble Car actively implements social responsibility, and cultural integration helps brand building
Nuobo Automobile always adheres to the strategy of sustainable development, with the development concept of “Practising Social Responsibility and Actively Participating in Social Welfare Activities”, and officially launched the “Green Environmental Protection Welfare” activity in May 2019. The action speaks out for protecting the green earth and the environment for human survival.
Nuobo Automobile always adheres to the open and inclusive development thinking, and continuously carries out mutual visits, exchanges and cooperation with domestic and foreign counterparts; adheres to the customer first, takes the customer as the center, serves in good faith, and serves the global customers with the ability to respond faster than customers expect In the end, it will drive the "Nuobo Automobile" brand to keep pace with the times, synchronize with the development of the industry, synchronize with the needs of customers, think ahead of the layout, and quickly move towards globalization.