On July 17, Yanfeng Automotive Trim Systems Co., Ltd. (hereinafter referred to as "Yanfeng") and GoerTek Co., Ltd. (hereinafter referred to as "Goertech") signed a strategic cooperation agreement in Shanghai. Huayu Automotive Managing Director Zhang Haitao, Yanfeng General Manager Jia Jianxu, Yanfeng Deputy General Manager Wang Weizhong, Yanfeng Deputy Chief Engineer, General Manager of Yanfeng Technology Ni Jiawen, Goer Chairman Jiang Bin, and Goer Senior Vice President Liu Chunfa Gao Xiaoguang, vice president of GoerTek, and other leaders attended the ceremony together.
Yanfeng interior, smart cockpit
With this cooperation, Yanfeng and Goertek will give full play to their respective advantages to jointly create industry-leading automotive intelligent cockpit acoustic systems, intelligent interactions and intelligent sensor products, cooperate in product development and market development in related fields, and serve as auto manufacturers. Provide complete solutions including product definition, R & D, manufacturing, quality assurance and after-sales service.
Dynaudio, a high-end audio brand from Denmark, has enjoyed a worldwide reputation for decades. GoerTek will authorize Yanfeng to use the Dana brand in its smart cockpit audio products, and jointly launch a leading high-end automotive intelligent audio system with global consumers. At the same time, in the automotive intelligent interaction and smart sensor business, the two parties will jointly research on-vehicle applications of new technologies such as intelligent voice interaction, gesture interaction, touch feedback and micro-projection.
Jia Jianxu, general manager of Yanfeng, said happily: "Acoustics and interaction are two extremely important sectors in the Yanfeng smart cockpit technology ecosystem. The cooperation with Goertech will further enhance the competitiveness of Yanfeng smart cockpit products, and Our customers provide more value-added services to bring a better cockpit experience to end consumers. "
At the signing scene, Jiang Bin, chairman of GoerTek, said: "The automotive industry is bred with huge market opportunities. Yanfeng has advanced automotive technology and excellent corporate culture. Goertech will integrate the best products and technologies into Yanfeng as soon as possible. Intelligent cockpit, strive to achieve market-based applications as soon as possible, and create greater value for customers. "
As a leading international auto parts supplier, Yanfeng has recently launched a number of measures around the smart cockpit strategy to help product transformation and upgrades, including-the launch of the first generation of smart cockpits based on mass production standards, and has been approved by many car manufacturers. Favored; preparing for the establishment of Yanfeng Technology Company with an innovative capital structure, establishing incentive and elimination mechanisms to fully stimulate staff vitality and creativity; introducing partners such as BOE and Goertek to jointly build a smart cockpit technology ecosystem.