Whether it's work, play or rest, consumers always want to improve comfort. For a better and more comfortable night's sleep, Dow opened a SleepStudio in North America. This is the company's construction of such a facility in a second location after the establishment of the first SleepStudio in Horgen, Switzerland, late last year. It is a collaborative meeting and demonstration space that provides communication and training to promote comfortable sleep. SleepStudio, based in Lake Jackson, Texas brings together technical expertise and industry insights to advance bedding design, innovation, and polyurethane materials science.
"For 56% of mattress buyers, comfort is the most important factor in their purchasing decisions," said Dow Polyurethanes Global SleepStudio and innovation leader Paul Cookson. "We know that the key attributes of comfort are unique to everyone, so our network of sleep studios provides a backdrop for testing, analyzing and customizing comfort solutions. We invite industry insiders to visit our new facility and look for it together And create the next generation of mattresses and pillows. "
At Sleepstudio, Dow Bedding experts work with brand owners, formulators, manufacturers and retailers to identify emerging trends, market drivers and customer challenges to improve personalized comfort solutions. Sleepstudio is equipped with a sleep test room, which simulates different seasons and geographical locations through quantified temperature and humidity testing technology, so that it can design cooler, drier and more comfortable materials. Visitors can also test and simulate pressure points and weight distribution across the sleeping surface. In addition, state-of-the-art test equipment allows customers to conceptualize and validate next-generation bedding solutions to accelerate product development.
Recent advances in comfort science are also being showcased, including more sustainable and durable polyurethane pillows and mattresses, which increase comfort and coolness, improve support and new feel. As a one-stop innovation center, Sleepstudio also hosts interactive lectures, live demonstrations and seminars.
Jessica Chang, Dow Polyurethanes North America Marketing Manager, said: "We combine our knowledge of materials science with our understanding of human thinking, feelings, feelings and behaviors to help our customers achieve their desired comfort level. Sleepstudio strengthens our commitment to our customers in this region, It provides a unique opportunity for foaming agents, brand owners, and retailers to enhance their competitive advantage. By working together, we can better understand how to design comfort. "
Dow has unrivalled expertise in polyurethane chemistry and is at the forefront of R & D and product development in the bedding market and beyond. By configuring three different comfort dimensions (ergonomics, microclimate, and feel), Dow has created tailored solutions to provide the most comfortable experience possible.