Many beauty brands are experimenting with new technologies to improve the retail experience, but beauty giant Estee Lauder is concerned about how to improve their production processes. According to Antarctic Bear, Estee Lauder has successfully solved a number of engineering problems through the development and application of 3D printing technology in the Whitman manufacturing plant in the United Kingdom, and has applied this technology to its MAC, Clinique, Jo Production of brands such as Malone and Too Faced.
With 3D printing technology, Estee Lauder Group can design and produce all kinds of components needed for packaging. Moreover, compared with the traditional production process, 3D printing is to stack a small amount of material layer by layer to form a physical object. Therefore, compared with the traditional production process, cutting a whole piece of material into a product takes less time and costs, and generates waste Much less.
Chris Lee, a process engineer at the Whitman plant, said: "Originally we adopted emerging 3D printing technology primarily to keep up with new trends in manufacturing. But in fact, the effect of 3D printing technology was beyond our expectations and helped us quickly, Effectively solved many problems. "
Chris Lee further explained: "Now it takes only a few hours to test a new part, and traditional technology takes weeks or months. So on average, the cost of each part is only about one pound, Instead of thousands of pounds. "
At present, this technology has been applied to the calibration of perfume bottles (30ml) of Estée Lauder Group's brand Jo Malone London and the production of Estée Lauder's Advanced Night Repair Recovery Complex series, ensuring that the pipette can be accurately installed in the glass bottle.
Estee Lauder stated in 2016 that it will achieve the goal of zero carbon emissions by 2020. Earlier this month, they just released key financial data for the first quarter of the 2018/2019 fiscal year. Net sales increased 8% year-on-year to $ 3.52 billion, higher than analysts expected; double-digit growth in most markets, China The growth rate of China and Japan accelerated, and growth in Hong Kong, China remained strong; almost all categories and channels achieved double-digit growth.