German entertainment technology startup Holoride partnered with Universal Pictures and Ford Motors to showcase on-board virtual reality (VR) technology. Passengers in the car only need to wear a headset to experience the virtual experience brought by VR technology in an immersive environment.
Holeride extracts data from vehicles and converts data such as vehicle navigation routes, steering angles, and changes in gravity under acceleration into a real-time virtual environment. For example, vehicle acceleration, steering, and other feelings for passengers can be synchronized with immersive videos in VR devices, allowing passengers to have a more realistic space, underwater, or comic book fantasy world experience, thereby reducing or eliminating user motion sickness or nausea And other adverse reactions.
It is reported that Holoride will be open to users for the first time during the period from October 14th to November 9th, 2019. The test location is in Universal Studios Hollywood, USA. Holoride created a virtual reality experience based on the movie "The Frankenstein's Bride", and users will watch this movie in Ford Explorer (parameters | inquiry) (Explorer).
During the ride, passengers must fasten the seat belts in the rear seats, put on a VR headset and hold the controller. The vehicle will drive in Universal Studios for 5-10 minutes. During this time, passengers will watch Holoride's movie clips prepared in advance through VR equipment, experience the dynamic scenes of fighting evil spirits, and help the Frankenstein's bride to resurrect her Husband sends parcel.
Previously, Holoride worked with Audi and Disney to publicly showcase this technology, but this collaboration with Universal Pictures and Ford is to change the test site to a more realistic urban road, providing more dynamic for rear seat passengers. Virtual reality experience.
It is reported that Holoride has also established partnerships with Mercedes-Benz and Porsche, and plans to use VR technology to eliminate the impact of motion sickness on passengers. Once the project is completed, consumers in the European, American and Chinese markets will benefit, and everyone will experience the new experience that the rear entertainment system brings to passengers.