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How Magna responds to the opportunities and challenges of car seats

With the continuous transformation and development of mobile travel, consumers have created new expectations for the large piece of car seats that cannot be ignored. In the new scene of future travel, what new experiences do passengers expect, and what new changes will the seats usher in? As the world's third largest component giant and the leading travel technology company, Magna brings its insights into the future.

No longer limited to “riding” – creating a comfortable space through the seat

Imagine that during long-distance driving, your family or child can activate the massage function of the seat to relieve the fatigue of the journey; or set the seat to sleep mode, change the angle of the headrest and the tilt of the backrest of the seat, and then be comfortable. Take a nap or sleep. This is one of the possibilities for future seats.

The seat can monitor the occupant status in real time and can also turn on the massage function

As a part in direct contact with the human body, the seat no longer exists independently, but instead becomes an organic part to enhance the driving experience. Intelligent car seats are not only the best interface for collecting human data, but also can make the entire driving journey more comfortable and healthy through self-identification and active adjustment. For the elderly or people with reduced mobility, the optimized cockpit can also make getting on and off easier.

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At the same time, seats can also become more personalized, helping passengers create a more private interior space. If you have been troubled by the difficulty of listening to different music with fellow drivers, the personal audio and video function of the seat in the future will perfectly solve this problem.

A large number of personalized functions can be integrated in the car

Personalized seats can provide separate audio and video zones for different passengers, and everyone can enjoy their own exclusive sound effects. Whether it is a daily trip or a family trip, the seat will enhance the user's riding experience.

Sharing and autonomous driving bring more possibilities for seats

If it is said that the increase in electrification and intelligent functions has not brought subversive changes to car seats, then in comparison, sharing and autonomous driving will bring some new vehicle application scenarios for users. Seat layout has become quite important in these new travel scenarios.

Interior seats can be adjusted to surround

In the future autonomous driving mode, the functional boundaries of cars are broken. Magna's reconfigurable seat solutions make it possible for a car to be multi-purpose, from cargo transportation to conference mode under shared travel. For example, in the cargo transportation mode, the user selects a warehouse mode on the mobile phone according to his own shipping needs, and the seat will be folded and separated into storage space according to the needs. These layout adjustments are inseparable from the long slide at the bottom of the car. (Click to learn about long rail technology – Magna reconfigurable seat solutions)

 Storage space can be divided after the seat is folded

This design completely reshapes the car cockpit, which can be continuously adjusted according to the actual use situation and the seat configuration can be changed. The shift from a fixed passive seat configuration to a dynamically variable configuration will become a trend.

Regarding the new changes brought to the seat by autonomous driving, Magna is actively strengthening research and development and cooperation to bring consumers an excellent riding e

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