The Lubrizol Specialty Polymers Division recently announced that it has officially entered China's largest B2B e-commerce platform and launched the official flagship store of Borun, aiming to provide a formal and reliable channel for Chinese customers, especially those with small-volume needs. Customers can now browse the store and order the intended products.
The first 12 products on the shelves are all thermoplastic polyurethane (TPU) from Lubrizol's ESTANE® Specialty Polymers Division, which can be used in various industries such as industrial consumer products, electronics, and shoe materials. By providing online services, Lubrizol hopes to bring customers a more convenient and direct communication method and a brand new purchasing experience. More products will be on the shelves soon.
CK Tan, Vice President of Lubrizol Asia Pacific, said: "The Chinese market is full of diversity, vitality and huge growth opportunities. The success of a company depends on the innovation of solutions and the speed of marketization. Lubrizol Run will continue to explore the market through different channels, and use digital means to enhance interaction and cooperation with customers, so as to achieve its own growth."
"When we talk about'innovative capabilities', we not only refer to the development of new products and technologies, but also to provide our customers with more convenient and effective business models and channels," Lubrizol ESTANE® Specialty Polymers Division Asia Pacific Advanced Business Director Jane Cai also said, “Online stores allow us to reach more customers and gain deeper market insights, so as to better design and innovate our products to stay ahead of market demand.”