On August 5, Nuance Communications Corporation (NASDAQ: NUAN), the world's leading conversational artificial intelligence company, announced that it would name the spin-off automotive business company Cerence, Inc. On October 1, 2019, the new company's brand will be officially launched and it will be separated from Nuance as the automotive business. At that time, as an independent public company, Cerence, Inc. will focus on the next generation of automotive software and use it as a core to enable future mobility. The new company will be led by industry veteran Sanjay Dhawan.
Cerence is a new name and word, not only has a strong visual effect, its meaning is a more subtle combination of intelligence (intelligence), experience (experience), calmness (serenity) and control (control). Cerence's font design is smooth and consistent, and the pronunciation is clear: "Cer" rhymes with Air, and "ence" is similar to sense. Visually, part of the inspiration for the new logo comes from the left and right hemispheres of the human being—the fusion of art, science, experience, and innovation. The font design also brings a sense of flow forward. At the same time, the structure resembles Tai Chi, taking into account the philosophy and culture of the East and the West.
"We are very pleased to unveil Cerence, which is not only an elegant and modern name, but also a showcase of our new brand offering numerous solutions." Nuance Group Senior Vice President of Marketing and Communications and future Cerence Chief Marketing and Communications Official Richard Mack said. "We believe that Cerence fully reflects the balance of strength, elegance, confidence, and control, and we look forward to bringing this brand to the market."
Cerence integrates innovations in speech, touch, gestures, emotions, and sight to create a deeper connection between the driver and the car and the digital world around it. At present, we provide technical support for more than 280 million vehicles on the road today in more than 40 languages, and provide services to almost all major automobile manufacturers including Audi, BMW, Daimler, Ford, GM, Toyota, SAIC, and Geely Provide technical support for artificial intelligence.