Earlier this year, Tesla stated that it would achieve a 100% localization rate at the end of the year. At present, Tesla is accelerating to achieve this goal.
On March 23, the reporter learned exclusively from Joyson Electronics (600699.SH) that the company has recently received orders for control electronics from Tesla's domestic Model Y for a total of approximately 220 million yuan. At the same time, the reporter also learned from Guangdong Hongtu (002101.SZ), Lingyun shares (600480.SH) and Xusheng shares (603305.SH) and other listed companies that the above companies have or are expected to obtain battery matching to the car A series of Tesla domestic orders such as standard manufacturing.
"Every effort is made to achieve 100% parts localization rate, which is one of the main goals for Tesla's development in the Chinese market this year." Said Mei Songlin, a senior analyst in the automotive industry.
Several companies have won orders for domestic Model Y parts
"In fact, Tesla's orders are very fragmented, and our various business units and even different subsidiaries of each business unit are involved." Joyson Electronics' person in charge told the reporter of the Associated Press that Joyson Electronics is an existing production vehicle safety company. Parts, a comprehensive parts supplier that also produces automotive electronic parts, has received orders for Tesla domestically in different amounts.
At the beginning of February this year, Joyson Electronics Shanghai Co., Ltd. received a letter of intent from Tesla China, identifying Lingang Joyson Safety as the supplier of Tesla's China Model 3 and Model Y models, involving a total order amount of about 1.5 billion yuan. At present, this part of the order has entered the R & D and production preparations according to the requirements of the fixed-point letter. It is worth noting that on February 10, employees of Lingang Joyson Factory, which was only a few kilometers away from Tesla's Shanghai Lingang factory, were also notified to go to work and resume work with Tesla.
In terms of electronic components, Tesla China recently added a total of 220 million yuan in control electronics products to Joyson Electronics China, and Joyson Electronics' Ningbo factory will supply directly to Tesla's Shanghai factory. Designed to help Tesla localize.
Joyson Electronics is only part of Tesla's 100% localization process. According to the person in charge of Guangdong Hongtu's secretary, the company's current die-casting business is supplying Tesla with bracket-type aluminum alloy parts. In terms of domestic Tesla, Ningbo Siweier, a wholly-owned subsidiary of Guangdong Hongtu's interior and exterior trims, has recently successfully entered the Shanghai Tesla supplier system.
"In terms of specific products, we currently produce car plaques for Tesla's domestic Model 3, and the future car plaques for domestic Model Y have not yet been determined." The aforementioned person in charge further revealed to the reporter of the Associated Press. Localization has been achieved through Guangdong Hongtu's products.
In addition, relevant persons from Lingyun also confirmed to reporters that "Tesla has made orders for domestic-made parts."
The situation for Tesla's Xusheng, the company's largest customer, is relatively complicated. "Xusheng mainly produces battery components. It needs to be exported to the United States for secondary assembly and partly shipped back to China, so it is more difficult to distinguish which model is used for Tesla." An insider of Xusheng said However, Tesla's domestic Model 3 and future Model Y parts have a high overlap ratio, so Xusheng's parts are expected to continue to be used in future Tesla domestic cars. "
Prices of domestic Model 3 models are expected to drop further
Song Gang, the manufacturing director of Tesla's Shanghai plant, said earlier this year that the localization rate of parts at the Tesla Shanghai plant is about 30%, and it is planned to increase to 70% by July this year. At the end of the year, all domestically produced Model 3 components will be realized. Localization. On this basis, the domestic model 3 price, which has been reduced to 299,905 yuan after the subsidy, is expected to drop again.
"With the increase of Tesla's localization rate and ramp-up of production capacity, the price of domestic Model 3 models is expected to drop to about 250,000 yuan, a drop of nearly 20%," said Cui Dongshu, secretary general of the China Federation of Vehicle Federations. The latest research report released by Industrial Securities suggests that after Tesla adopts a local supply chain, the domestic Tesla Model 3 still has a maximum price reduction of 27% -34%, and the lowest price is expected to be as low as 197,000 yuan.
"According to Tesla's plan, 100% parts localization rate will be achieved by the end of this year, and there is still a lot of room for improvement." Mei Songlin told the financial union reporter that in addition to increasing production capacity, localization of parts is also conducive to Domestic Tesla reduces various costs including parts manufacturing, tariffs and logistics, and further enhances market competitiveness. "So spare no effort to promote localization of the supply chain should be one of Tesla's main tasks in the development of the Chinese market in 2020. First, it is very important for Tesla to release its production capacity in the Chinese market to the maximum extent and to produce Model Y domestically, and realize localization of production and sales. "
"This" double blessing "combination of domestic Model 3 and Model Y will also help Tesla to accelerate production in China to realize localization of parts and components. Mei Songlin further said that although Tesla Model 3 and Model Y are Two different models, but based on the same platform, the shared parts ratio of the two models is more than 75%. "This will not only help Tesla to localize parts produced in China, but also help Chinese component suppliers reduce costs."
In fact, the advantages of localization have been reflected in the sales of Tesla's products in China. Based on auto insurance purchase data, Tesla's new car registrations in China in February this year decreased by 35% to 2,314. Of these, the lower-priced domestic Model 3 accounted for the largest proportion, while Model X and Model S registered respectively. Only 29 and one.
Not only is it accelerating the domestic production rate, Tesla is also further expanding its Shanghai plant capacity. On March 20, Tao Lin, vice president of Tesla China, said that the production capacity of the Shanghai Super Factory has rebounded rapidly since the resumption of work on February 10. The documents obtained by the reporter show that at present, some of the projects of the Tesla Shanghai factory in Phase 1.5 have entered the end of the tender. , Tendering for some sporadic projects.