The global most powerful information hub of high performance & advanced materials, innovative technologies

to market your brand and access to the global demand and supply markets

Apple Watch case material uses zirconia ceramic material

According to Counterpoint's 2019 Q1 global smartwatch market research report data, the first quarter of 2019 Apple Apple Watch led the global smartwatch market with up to 35.8% market share.


The perfect realization of the Apple Watch function is inseparable from the support of materials. For example, the Apple Watch case material uses zirconia ceramics. The choice of this material is due to its wear resistance, acid and alkali resistance, and excellent skin wearability. Comfortable, while the bright appearance like jade gives a sense of fashion. More importantly, this material has no signal shielding, which can make health function data such as heart rate monitoring and ECG monitoring more accurate. Therefore, zirconia ceramics contributed to the outstanding market performance of Apple Watch.

Not only in the field of smart wear, zirconia ceramics are widely used in mobile phone backplanes, fingerprint recognition, dental materials and other fields.

Please check the message before sending