The transformation of the automotive industry, the global market-especially the weak Chinese market, the downward pressure on global prices, and its own reasons have all negatively affected the business development of the Brose Group. On the other hand, increasing environmental protection calls have also brought more shocks to the automotive industry. Rising personnel and labor costs have further weakened Brose's overall competitiveness. To this end, Brose launched the “Brose Future Development” innovation project, which aims to save hundreds of millions of euros of funds to invest in innovative products and promote business growth, so that the company can continue to provide attractive jobs for employees .
Brose
Brose CEO Kurt Sauernheimer believes that all Brose employees have an obligation to participate in this development process: "We hope to develop innovative cutting-edge products and optimize product quality through active cost reduction and efficiency enhancement. Enhance the overall competitiveness of the group. Only in this way can we obtain more business, achieve growth, and provide a better career development platform for our employees. "
In order to enhance the company's competitiveness, Brose will streamline its workflow and reporting levels. On the other hand, in the process of digital upgrading in the fields of R & D, management and production, the company will conduct qualification certification and retraining of employees. Therefore, Brose will further strengthen its software and IT experts.
Faced with fierce global market competition, Brose is preparing to transfer some jobs to countries and regions with the best comprehensive costs. Brose plans to reduce about 2,000 jobs in Germany by the end of 2022, mainly in central functions and business units. Its locations in Bamberg, Hallstatt, Coburg and Wurzburg, Germany, will be affected. In addition, Brose plans to relocate the production line of door lock systems from Wuppertal, Germany, which will affect 200 employees on the line. The Coburg, Wurzburg, Hallstatt and Berlin locations will reduce a total of approximately 600 production jobs. The company's executive management committee will work with the union to minimize the impact.
Chairman of the Brose Group, Michael Stoschek, called on employees during the centennial celebration of Coburg: "Brose hopes to regain the excellent qualities of the past. These qualities have been our magic weapon for victory and made us extraordinary achievements. So we launched the company history The largest innovation project on the planet. "
Ulrich Schrickel, executive vice president of door systems responsible for the "Brose Future Development" project, said: "The current situation is indeed not optimistic, but we are confident in the future. The" Brose Future Development "project will enhance our overall strength in the future. Intelligent, connected products create a new comfortable travel experience for our customers. ".
As a mechatronics expert with more than 100 years of experience, Brose believes that the opportunities brought by the transformation of the automotive industry far outweigh the risks. Brose is working with partners to incorporate software into its system solutions, and to bring more intelligent products to the market through the organic combination of components, sensors and software. Make Brose a strong business partner for customers and help future travel development.