January 15, 2018—Just one year after BASF ’s coatings business unit acquired the world ’s leading surface treatment supplier Chemetall, Cermetall held celebrations at its headquarters in Frankfurt, Germany and factories around the world, and officially launched it. It is a new brand image that operates as a global surface treatment business unit under BASF Coatings.
Dr. Martin Jung, Senior Vice President of Surface Treatment, BASF's Coatings Business Unit, believes this is another milestone: "One plus one is greater than two! With the market-leading application surface treatment expertise of Chemetall, the new brand image reflects BASF's Deep expertise in chemistry and coatings applications. Together we work together to provide our customers with the best solutions. "
Martin Jung
BASF has always been a recognized global leader in innovation, and Chemetall has gained worldwide recognition for providing customers with high-performance products and personalized solutions. The convergence of two global market leaders in expertise and innovation capabilities will accelerate innovation and help more customers succeed.
Julia Murray, director of global market communications for BASF Surface Finishing, said: "The Kemmel brand is known for its technology leadership, and BASF is customer-centric and customer-centric, both locally and globally. Proud. After becoming part of BASF's Coatings business unit, we will create more opportunities for our customers to benefit from our common expertise and commitment to continuous innovation. We look forward to further promoting our customers to get the best technology and systems throughout the value chain And solutions will always aim at improving efficiency and creating more value for customers. "
Under the brand name Kemmel, BASF develops and manufactures customized technologies and system solutions for applied surface treatments. Its products protect metals from corrosion, facilitate forming and processing, allow parts to better enter the coating process, and ensure proper coating adhesion. These products are widely used in industries and end markets such as automotive, aerospace, aluminum processing and metal forming.