In the clean room of SDBL Automotive Electronics Co., Ltd. workers were busy making orders on the production line. "We have achieved the goals set at the beginning of the year, and we have received additional orders from BAIC, SAIC, and FAW in the past few days, so we can`tt stop for a moment," said Zhao Dejun, director of the company's management department.
As a company specializing in the research and development of PTC heaters for new energy vehicles, it has successfully developed the NTC temperature sensing system and PTC heating system, and also laid the technical foundation for the next research and development of the PWM control type PTC heater intelligent control system. After only four years of establishment, the company has become a hidden champion in Shandong Province, occupying 37% of the domestic market share in the field of PTC heaters for new energy vehicles. At present, the new energy vehicle industry is developing rapidly and has become a new blue ocean. SDBL, a young company that has been established for only 4 years, why does it occupy such a large market share?
What is different from traditional fuel vehicles is that new energy vehicles no longer use engine waste heat as a heating source for heating, and use electric heater PTC to achieve the heating function of the air conditioning system to meet the heating needs in the vehicle. However, the commonly used PTC heater system has low efficiency and high energy consumption. When electric heater PTC is used for heating, a large part of the power of the power battery is consumed, which greatly shortens the cruising range of new energy vehicles. In the case of no breakthrough in power batteries, to ensure low-energy heating, it is necessary to innovate a heat pump system with high heating efficiency. Zhao Dejun said that the thermal conversion rate of PTC heaters developed by SDBL using core technology is ahead of similar domestic products, which can reach a thermal conversion rate of 98%, while the international standard is about 89%. "The product research and development cycle is very long, generally it takes about two years. For example, the plumbing system that we are mass-producing now began to be prepared two years ago." Zhao Dejun said that SDBL was the first to do the air heating system, but the wind There are shortcomings such as air drying, and the plumbing system has gradually become the development trend of the industry. CSDBL has responded to market demand and developed the plumbing system as early as possible. "We must always stay ahead of the market and wait until the market needs it. Proudly say 'I have.' "
Intensive cultivation in the fields that they are good at, mastering the core technology, and taking the road of specialization and special innovation, Cobola has established a new research and development institution Cobola New Energy PTC R & D Center. Products are the key to SDBL's rapid growth. Since its establishment in 2015, SDBLhas successively become the supplier of automobile companies such as SAIC, Changchun FAW, Dongfeng Renault, Baoding Great Wall, and also the sole supplier of BAIC new energy PTC heaters. With the continuous development of the market, the output value of SDBL is increasing at an annual rate of 50%. "In 2020, we will officially start cooperation with BYD, and next year we aim to complete 150 million." Zhao Dejun said.
Deeply cultivate market segments and make big articles on "small industries". In order to help enterprises become the leader in segmentation, Nanhai New Area advocates the development path of “professionalization, high-quality, specialization, and innovation” for small and medium-sized enterprises. Yuan's funds for technological innovation and transformation support innovative enterprises to accelerate expansion and encourage enterprises to increase investment in research and development. At the same time, it helped enterprises to obtain support funds above the provincial level. Only this year, SDBL applied for provincial “invisible champions” to receive 100,000 support funds. Linghang Foods, Zhongheng Pipe Piles and other four provincial-level "specialized and special new" technical transformation special funds of more than 1.4 million yuan. Through strengthening policy support and expanding service areas, a group of small, medium and micro enterprises with specialties and specialties are rapidly growing, becoming "single champions", "hidden champions" and "unicorns" in their respective segments.