What kind of future travel will BMW shape?
On June 15, 2018, BMW China Innovation Day was held at the BMW Brand Experience Center and the newly opened BMW Group Shanghai R&D Center. BJWL Optoelectronics Technology Corporation, as a local innovative technology company from China, actively communicated with BMW's R&D technology experts and conducted technology demonstrations.
The cooperation project between BJWL and BMW, as a model of BMW and start-up cooperation and innovation, was officially publicly announced on the 2018 BMW Development and Innovation Day.
The full-windshield light field display, which was originally only seen in science fiction films, will first appear on BMW brand cars.
This event showcased the BMW Group’s latest developments in open innovative technology, digital services, autonomous driving and car design.
BMW picked China from the world
Picked BJWL from a Chinese startup
why?
Because of China's leading position in the field of innovation, BMW attaches great importance to this, and continues to increase local R&D investment to play the role of China's innovation driving force.
Because so far, BJWL is the world's only full windshield transparent display technology provider.
BJWL has automotive head-up display technology (HUD) based on complex free-form surface imaging, augmented reality head-up display technology (AR HUD) based on metamaterials and light fields, medium-free holographic display technology based on light fields, and based on geographic information systems and machine vision And deep learning AR fusion algorithm and other core technologies.
BJWL develops products around a variety of new display technologies, and provides customized R&D services and high-quality head-up displays for corporate customers.
About BJWL
BJWL is an innovative high-tech company integrates optical imaging, augmented reality (AR), human-computer interaction design (HMI), full windshield display and computer algorithm. Its products cover the fields of Classic HUD, Light Field AR HUD, Full Windshield Display and Holographic Image.
It has invented Holographic technology and Light Field AR Display technology.
It has won 4 CES / CES Asia innovation awards. It is the product and technology supplier for BMW, SAIC, LEADING IDEAL etc.