For component suppliers, keeping close to the market demand, completing the tasks entrusted by car companies is the industry law that has developed over a century. In the future where traditional fuel vehicles are tight due to policies and regulations, and roles have changed, how to transform traditional suppliers into problems they need to solve, Delphi Technology is one of them. Their new direction is to enter the back market.
● Aftermarket is blue ocean?
By definition, the aftermarket covers various services in the process of car use after car sales. In other words, all the services you need after buying a car are covered, and it is not difficult to see the vast space contained in it. The entire life cycle of a car from sale to scrapping is the service scope of the aftermarket. It is not difficult to understand that Delphi Technology has selected the aftermarket as a new business direction.
The channel in the aftermarket is quite critical. Delphi Technology will not directly involve store operations in the future, but will disclose brand image and cooperate with excellent stores. Focusing on what we are good at, rather than blindly advancing in the wind, is still the core guiding ideology of Delphi's future development.
● Transformation of the electric era
Most suppliers are accustomed to focusing on a certain field. Delphi focuses on the powertrain and electronic and electrical fields. After entering the market, it also depends on previous technology accumulation.
The era of new energy has arrived. Delphi is focusing on two aspects of hybrid and electric, which is the product foundation of the entire company in terms of electrification. The response process in the aftermarket segment is slightly slower, but it will also be affected in the coming years.
Although the internal combustion engine is being gradually replaced, this is a long-term development process. Therefore, the related research and development of the internal combustion engine and the aftermarket still have huge living space. Delphi Technology will develop corresponding solutions for different states of vehicle starting, driving, and stopping. product.
The new aftermarket brought by electrification is a process of gradual development in the future. Different electric technologies will also bring different business forms. Delphi Technology's after-market services largely come from its front-loading business. Through the development of front-loading and related products, it is brought to the after-sales, further improving the entire product, broadening the after-sales channels, and more importantly, providing corresponding Service.
● New era troubles
The change of the times has not only changed the direction of the company's power, but also faced new problems. At present, there are many more well-known brands in the market such as oil, brake discs, and brake pads. It is a problem that needs to be urgently solved, and of course they have started to explore their own methods.
In recent years, most of the new brand promotion relies on the form of advertising. On this basis, Delphi Technology will also try to promote ways for dealers and users to actually experience the product. In this age of propaganda and supremacy, users can feel that the gap between product technology and quality is more conducive to the establishment of a brand new brand image, and thus stand out from the existing products on the market.
Compared with mature markets such as Europe and the United States, although China's aftermarket is vast, its overall state is still in a wild state. Close to the technical strength of the product, unable to occupy the market, how to increase the popularity as soon as possible and further expand the sales channels are issues that urgently need to be solved before Delphi Technology.