INVISTA, one of the world's largest integrated polymer and fiber manufacturers, will showcase a variety of COOLMAX® brand concepts, including COOLMAX® EcoMade technology. Denim made with COOLMAX® EcoMade technology is breathable and absorbs moisture from the skin surface, leaving the wearer feeling cool, dry and comfortable.
COOLMAX® EcoMade technology fiber has another secondary characteristic, 97% of its composition is made from renewable resources. Plastic bottles from landfills have been separated for recycling, which has reduced the impact of plastic waste on the planet's environment. In six steps, this plastic can be transformed into fibers that can be used to make clothes.
In addition to COOLMAX® technology, LYCRA® brand innovative denim will also be a feature of INVISTA's booth. The new style of denim made with LYCRA® dualFX® technology has greater flexibility and elasticity, and the jeans can retain their original shape even after repeated washing.