Haworth, the world's leading furniture design company, has joined hands with BASF to launch an upgraded version of its iconic office chair "Zody". The new Zody uses BASF's Ultramid® innovative polyamide material and uses BASF's special simulation tool Ultrasim® to optimize the design, making this award-winning office chair lighter and more durable.
James Chorlton, Haworth Asia Pacific Operations Director, said: “Haworth is committed to creating high-quality furniture. We are very pleased to have the opportunity to cooperate with BASF to make this iconic office chair more user-friendly. We will use this successful cooperation As a foundation, continue to cooperate with BASF to try to integrate technology, innovation and design into our products."
BASF's Ultramid® high-performance material solutions have a wide range of uses, giving the furniture manufacturing industry more design possibilities, enabling Haworth to fully realize its potential in furniture design. In addition, because Ultramid® still maintains excellent fluidity in the injection molding process, it greatly simplifies the production process while ensuring the appearance of the finished product. Tests have proved that Ultramid® fully complies with the safety and quality standards set by the Furniture Manufacturers Association BIFMA.
In addition, BASF also uses its Ultrasim® technology to help Haworth optimize the use of materials, increase production efficiency, and improve the appearance of finished products, enabling Haworth to reduce operating costs and increase product value.
Zhao Minli, Vice President of Consumer Products Industry in the Asia Pacific Region of BASF Performance Materials, said: "Our goal is to promote changes in our customers' design and manufacturing processes. With advanced material solutions and simulation technology, BASF has promoted Haworth to transform its Zody office chair. Engineering design and manufacturing, pushing material science to a new level."